They were ads that McCann-Erickson India was hoping would win them some international awards. Instead, they have now snowballed into an international controversy.
The ads featured a man dragging offensive images and racist words associated with the gay (faggot), the African-American (nigger) and the South Asian (Paki) communities, which appeared once each on December 26, 27 and 28, 2007, in the Free Press Journal.
What noticeable is that these ads nowhere relate the brand.
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[b]Interpublic apologizes for fake Hanes ads created by rogue employees at McCann India without knowledge of client or agency. Individuals responsible no longer with McCann[/b]
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Fake local print ads were produced by [two rogue employees at] McCann Erickson India – without the knowledge, approval or consent of Hanesbrands Inc. – solely for the purpose of entry into creative competitions. These fake ads were wholly inconsistent with the interest of the Hanes brand, would never have been approved had [McCann's] our internal procedures been followed and, accordingly, should never have been publicly distributed.
We have apologized to Hanesbrands for developing this objectionable work, which uses hateful language. We extend our apologies to those who these fake ads have offended, as well as to Hanesbrands’ customers and business partners.
The ads in question were developed and run locally, without the knowledge of anyone at IPG, or of McCann’s global [or country] management. The ads appeared once in a small publication in Mumbai in late 2007 so as to qualify for consideration in award competitions and were recently posted by local Indian employees at McCann onto two web sites that display international advertising campaigns. We have identified the circumstances that led to this violation of our policies and of our trust and we are taking immediate corrective action. [The creative team that was responsible has left the agency and we are taking action to ensure this cannot happen again.] [/i]
Source: http://apology4fakehanesads.wordpress.com/
such bolna hy ky jhoti tareefy karni hy;plol..nice piece ov work rock star
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