A few days ago, it was announced that Pluto lost it’s status as a planet.TBWA\RAAD in Dubai decided to take this opportunity to create an advertisement for Pedigree dog food.The global tagline for Pedigree is “We’re for dogs”, so the agency added a ‘twist’ to it to suit the occasion.Also, note the dog’s shadow pictured in the ad …. it’s Walt Disney’s Pluto. Smart indeed!
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